Dublin Spring Cleaning: New Survey Uncovers Motivations for Healthier Home

Research results Chem-Dry removes an average of 98.1% of allergens from the carpets and upholstery

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Media Contact: John Duffy, Chem-Dry® City West, johnduffy.citywest@yahoo.ie, 01-2960252

Dublin Spring Cleaning: New Survey Uncovers Motivations for Healthier Home

Chem-Dry® City West Shares Results from Independent Lab Test on Carpet Cleaning Method’s Ability to Remove Allergens and Bacteria

Tuesday 06/03/2018  A new consumer survey confirmed that spring is the favorite time of year for home cleaning, with 45 percent of people cleaning during the spring season. But it turns out that spring cleaning is about much more than just organizing and de-cluttering. The survey found that one of the primary motivators for deep cleaning was to eliminate unhealthy elements from their homes. In short, people clean for their health.

Harris Research, Inc. (HRI), the parent company of local Chem-Dry® City West, recently conducted the independent national survey to determine the motivations behind cleaning habits and the importance of healthy home environments for families. The survey included nearly 700 participants, both men and women, ranging in age from 18-55 across various income levels around the country. Key findings included:

  • While appearance of the home and “peace of mind” were the two top cleaning motivators among all respondents, health reasons topped the list for women ages 25-34.
  • Among that group
  • While 38 percent of people feel the air inside their homes is cleaner than outside, 46 percent feel that indoor elements like dust, pet dander and mold are major triggers for asthma and allergy attacks.
  • Respondents reported allergies are a year-round occurrence, but spring was ranked by the largest portion of people – 31 percent – as the time of year when allergies and asthma most act up.
  • Eight out of 10 respondents believe home cleaning is one way to effectively remove allergens and alleviate symptoms, and when asked what part of the home they focus on most to remove allergens, the top response was the flooring – carpets, rugs, tile and other flooring.

Health benefits of cleaning

In addition to the consumer survey about cleaning habits, HRI also commissioned an independent lab study to determine the effectiveness and healthfulness of Chem-Dry’s cleaning services, offered locally by Chem-Dry® City West. That study found that Chem-Dry’s proprietary Hot Carbonating Extraction (HCE) cleaning process removes an average of 98 percent of common household allergens from carpets and upholstery. In addition, when combined with a sanitizer, it removes an average of 89 percent of airborne bacteria in the home, dramatically improving indoor air quality. The allergens tested were dog and cat dander and dust mite allergen.

Further testing by an independent lab found Chem-Dry’s cleaning methods to also be effective against other common household health challenges and irritants. Results showed that Chem-Dry’s Pet Urine Removal Treatment (P.U.R.T.) removes an average of 99.9 percent of pet urine odors and, when coupled with its HCE process and a sanitizer, it removed an average 99.2 percent of bacteria from pet urine in carpets. The lab also concluded that, when coupled with a sanitizer, Chem-Dry’s tile, stone and grout cleaning process removes an average of 98.6 percent of bacteria from these surfaces, while its granite countertop renewal treatment removes an average of 98.4 percent of bacteria from granite surfaces.

“There’s an increasing desire for not just a clean home, but a healthier home. The findings of this study come at a critical time, allowing us to educate our consumers as we head into the peak spring cleaning season,” said John Duffy, owner of Chem-Dry® City West. “By raising awareness of the importance of a clean home for optimal health, we aim to make every home in Dublin South County a cleaner, safer, healthier and happier place to live. Homeowners can eliminate harmful allergens, germs and bacteria from their home by supplementing the cleaning they do on their own and using a professional service like ours three to four times a year to provide a safe, effective, deep cleaning.”

For more information aboutChem-Dry® City West’s services or to schedule a cleaning,call 01-2960252.

About Chem-Dry

Founded in 1977, Chem-Dry is the world’s leading carpet and upholstery cleaning service with a network of 3,500 units in 50 countries serving over 10,000 homes a day worldwide. Its green-certified solution and proprietary Hot Carbonating Extraction cleaning process provide a deeper clean, allow surfaces to dry faster, and leave homes healthier. Chem-Dry has been ranked the number one carpet cleaning franchise by Entrepreneur magazine for 28 consecutive years, is listed as the No. 42 top franchise in the 2016 Franchise 500 list, and has also been featured in the magazine’s Top Home-Based Franchises list among the top 10 concepts for 19 consecutive years. Chem-Dry is owned by Harris Research, Inc., which is also the founder and owner of the fast-growing N-Hance Wood Renewal franchise.

Cleaning infographic

Spring cleaning Dublin


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